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Björn Thomsen

Björn Thomsen

Head of Marketing, ainavio

Björn Thomsen is Head of Marketing at ainavio, specializing in B2B SaaS, demand generation, marketing automation, and leveraging AI to scale modern marketing processes.

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Blog posts

All posts by this author on the ainavio blog.

ChatGPT for Product Data? And Then What?
Künstliche Intelligenz (KI)

ChatGPT for Product Data? And Then What?

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Black Friday Is Decided in October: Why Peak Season Readiness Starts in the Product Data Process
Künstliche Intelligenz (KI)

Black Friday Is Decided in October: Why Peak Season Readiness Starts in the Product Data Process

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Returns Are a Product Data Problem: Why Every Returned Item Starts With a Missing Attribute
Künstliche Intelligenz (KI)

Returns Are a Product Data Problem: Why Every Returned Item Starts With a Missing Attribute

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One in Five ChatGPT Queries Is a Purchase Query – Why Product Data Now Decides Your Revenue
Künstliche Intelligenz (KI)

One in Five ChatGPT Queries Is a Purchase Query – Why Product Data Now Decides Your Revenue

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Google is removing the product carousel – what now decides whether products get seen
Künstliche Intelligenz (KI)

Google is removing the product carousel – what now decides whether products get seen

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What prospects really ask us: six questions from every PIM evaluation
Künstliche Intelligenz (KI)

What prospects really ask us: six questions from every PIM evaluation

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Greenfield PIM: How to Set Up Product Data Agentically From Day One, Not Classically
Künstliche Intelligenz (KI)

Greenfield PIM: How to Set Up Product Data Agentically From Day One, Not Classically

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Brownfield Is the Default: Why PIM Projects Fail at the Migration, Not at the Destination
Künstliche Intelligenz (KI)

Brownfield Is the Default: Why PIM Projects Fail at the Migration, Not at the Destination

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AI Product Data Manager: Why the First Real AI Team in Commerce Sits in Product Data
Künstliche Intelligenz (KI)

AI Product Data Manager: Why the First Real AI Team in Commerce Sits in Product Data

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Ainavio vs. Pimcore, Akeneo, ATAMYA and UnoPim: What Actually Sets Agentic PIM Apart
Künstliche Intelligenz (KI)

Ainavio vs. Pimcore, Akeneo, ATAMYA and UnoPim: What Actually Sets Agentic PIM Apart

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The Digital Product Passport Is Your Agentic Commerce Project — You Just Don't Know It Yet
Ainavio Foundation Cloud

The Digital Product Passport Is Your Agentic Commerce Project — You Just Don't Know It Yet

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Commerce Velocity: The Trap Hiding in Your Shared Mirakl Backend
Ainavio Foundation Cloud

Commerce Velocity: The Trap Hiding in Your Shared Mirakl Backend

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PIM is dead. Long live PIM. As the new center of the agentic product data process.
Künstliche Intelligenz (KI)

PIM is dead. Long live PIM. As the new center of the agentic product data process.

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Ansoff's Blind Spot: The Safest Growth Strategy Carries the Biggest Data Risk
Künstliche Intelligenz (KI)

Ansoff's Blind Spot: The Safest Growth Strategy Carries the Biggest Data Risk

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Zero-Click Commerce: Are We Getting Dumber When AI Shops for Us?
Künstliche Intelligenz (KI)

Zero-Click Commerce: Are We Getting Dumber When AI Shops for Us?

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Commerce Velocity: The new currency in e-commerce
Ainavio Foundation Cloud

Commerce Velocity: The new currency in e-commerce

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The Top 10 E-Commerce and Retail Events in Europe 2027
Ainavio Neuigkeiten

The Top 10 E-Commerce and Retail Events in Europe 2027

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Garbage in, garbage out: If AI search doesn't understand your product, it won't recommend it
Ainavio Foundation Cloud

Garbage in, garbage out: If AI search doesn't understand your product, it won't recommend it

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Product data management in transition: Why AI and PIM are the future
Ainavio Foundation Cloud

Product data management in transition: Why AI and PIM are the future

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Why a PIM system is essential despite ERP: More efficiency, better product data, higher turnover
Ainavio Foundation Cloud

Why a PIM system is essential despite ERP: More efficiency, better product data, higher turnover

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Proactive compliance: sustainability regulations as a competitive advantage
Ainavio Foundation Cloud

Proactive compliance: sustainability regulations as a competitive advantage

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AI-powered product data management in Shopify: Why a PIM system is essential
Ainavio Foundation Cloud

AI-powered product data management in Shopify: Why a PIM system is essential

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Prompt basics: What are prompts and why are they so important for product data?
Künstliche Intelligenz (KI)

Prompt basics: What are prompts and why are they so important for product data?

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AI for multilingual and multicultural markets: Large-scale personalization with Ainavio
Künstliche Intelligenz (KI)

AI for multilingual and multicultural markets: Large-scale personalization with Ainavio

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What does AI-based annotation, structuring and enrichment of product data with language models (LLMs) mean?
Künstliche Intelligenz (KI)

What does AI-based annotation, structuring and enrichment of product data with language models (LLMs) mean?

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From manual to automated: How to guide your team on the way to AI-supported product data processes
Künstliche Intelligenz (KI)

From manual to automated: How to guide your team on the way to AI-supported product data processes

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From raw material to enriched content: The art and science of AI-based product onboarding
Künstliche Intelligenz (KI)

From raw material to enriched content: The art and science of AI-based product onboarding

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Behind the scenes of the AI workflow: How multiple LLMs are working together to deliver future-oriented product data
Künstliche Intelligenz (KI)

Behind the scenes of the AI workflow: How multiple LLMs are working together to deliver future-oriented product data

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PIM and AI: Why artificial intelligence is essential in your product data strategy
Künstliche Intelligenz (KI)

PIM and AI: Why artificial intelligence is essential in your product data strategy

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