The Top 10 E-Commerce and Retail Events in Europe 2027

2027 will therefore be another year packed with relevant events. From major retail trade fairs and specialized e-commerce conferences to events focused on AI, data, and digital transformation, we have selected ten events that are particularly valuable for e-commerce managers, digital commerce leads, and retail tech decision-makers.

In making this selection, we have deliberately excluded events hosted by direct competitors of ainavio in the PIM and product data space.

1. E-commerce Berlin Expo

February 17–18, 2027
Website: https://ecommerceberlin.de/
Location: Messe Berlin, Berlin, Germany

The E-commerce Berlin Expo is one of the most important B2B e-commerce events in Germany. According to the organizers, the 2027 edition will bring together more than 14,000 visitors, 320 exhibitors, and 200 speakers. The focus includes e-commerce strategies, AI, marketing, platforms, payments, and emerging technologies, making the expo particularly relevant for e-commerce managers looking for concrete solutions and best practices.

2. EuroCIS

February 16–18, 2027
Website: https://www.eurocis.com/
Location: Messe Düsseldorf, Düsseldorf, Germany

EuroCIS is Europe's leading trade fair for retail technology, covering topics ranging from connected retail and omnichannel to analytics, digital marketing, supply chain, payment, and AI. Of particular interest to e-commerce managers is the focus on modern retail technologies and how digital solutions can improve processes and customer experiences.

3. One to One Retail E-Commerce Monaco

March 9–11, 2027
Website: https://event.ecommerce1to1.com/2027/en/
Location: Monaco

One to One Monaco is less of a traditional trade fair and more of a high-caliber business and networking event for retail and e-commerce decision-makers. Participants are carefully selected and meet with solution providers in pre-arranged one-to-one meetings. Topics range from e-commerce and marketplaces to data, AI, customer experience, and digital transformation.

4. D-Congress

March 10–11, 2027
Website: https://dcongress.com/
Location: Svenska Mässan, Gothenburg, Sweden

D-Congress is an established retail and commerce event in Scandinavia, aimed at brands, retailers, technology providers, and decision-makers focused on the future of retail. The 2027 agenda will center on topics such as retail transformation, AI, digital acceleration, new business models, and the evolution of commerce.

5. All4Customer Paris

March 23–25, 2027
Website: https://www.all4customer-paris.com/en/
Location: Paris Expo Porte de Versailles, Paris, France

All4Customer brings together digital marketing, customer experience, AI, data, retail, and e-commerce, catering to a broad range of digital decision-makers. The event is particularly relevant for e-commerce managers as topics like AI, data quality, personalization, and digital customer journeys increasingly converge.

6. Retail Technology Show London

April 21–22, 2027
Website: https://www.retailtechnologyshow.com/
Location: ExCeL London, London, United Kingdom

The Retail Technology Show is aimed specifically at retailers and consumer brands, bridging the gap between e-commerce, AI, customer experience, omnichannel, and retail technology. It is an ideal event for decision-makers looking to evaluate specific technologies to take their commerce business to the next level.

7. World Retail Congress

May 10–12, 2027
Website: https://www.worldretailcongress.com/
Location: Berlin, Germany

The World Retail Congress is aimed more at senior executives and retail leaders than at typical trade fair visitors. Under the theme "Retail’s Roadmap to 2030," the focus is on strategic issues surrounding AI, digital transformation, changing consumer behavior, and profitable growth.

8. Shoptalk Europe

June 1–3, 2027
Website: https://europe.shoptalk.com/
Location: Fira Gran Via, Barcelona, Spain

Shoptalk Europe is one of the most important European events for the future of retail and e-commerce, bringing together retailers, brands, investors, and technology providers. The focus is on changes across the entire customer journey – from product discovery, AI, and automation to online and omnichannel commerce.

9. eTail UK

June 15–16, 2027
Website: https://etailuk.wbresearch.com/
Location: Liverpool, UK

eTail UK is a highly practical conference focused on retail and e-commerce, aimed at decision-makers in the online retail sector. The event is particularly relevant for e-commerce managers looking for concrete strategies for growth, customer experience, digital channels, and the further development of their own commerce model.

10. VivaTech

June 16–19, 2027
Website: https://vivatech.com/
Location: Paris, France

VivaTech has a broader focus than traditional e-commerce trade fairs, yet it remains one of Europe's most important events for technology and innovation. For e-commerce managers, the event is particularly interesting with regard to AI, automation, new digital business models, and the technologies that will transform commerce in the coming years.

Which events should e-commerce managers really attend in 2027?

For e-commerce managers in particular, one question is becoming increasingly important in 2027: How quickly can your company actually launch new products, new channels, and new commerce technologies?

Because competition is no longer just taking place in the online shop. It is happening on marketplaces, in new digital sales channels, and increasingly in AI-powered shopping experiences. To succeed, you need more than just a good commerce strategy; you need the product data infrastructure to implement that strategy quickly.

Note on dates and information

This list does not claim to be complete or accurate. Event dates, locations, programs, attendee numbers, and other details are subject to change at any time. Especially for events where the 2027 program has not yet been fully released, individual details may change later. Before making any concrete travel or participation plans, please verify the respective information directly with the organizer.