MCP server for PIM: product data in your AI assistant

Product data needs more than a chat

Your product data lives in the PIM. Your questions go into the chat. Until now that meant copying, pasting, checking and copying back. With ainavio, the two connect directly.

Control stays in the PIM

Drafts only, permissions as in the PIM

Write changes do not reach the live catalogue directly. They land as drafts in the PIM and are released there. What your account may not see in the PIM, the assistant cannot see either.

Permissions as usual

Write access requires the PIM rights Create and Update in a user group. An administrator handles setup.

Set up in three steps

1. Set up once: your administrator adds ainavio as a custom connector to your AI assistant, such as Claude. 2. Sign in via OAuth with your ainavio account. 3. Get started: ask your first question in the chat.

Diagram: ainavio PIM connects via API and MCP server to AI assistants such as Claude, ChatGPT, Gemini and Copilot

Technical details for integration

Attribute keys are case-sensitive: Description and description are different attributes.

Unknown keys are dropped. Check your keys before the first write.

Category values require the ~ prefix. The full guide is in the documentation.

Five tools: ping, list_tenants, find_products, get_product and update_product_attributes (drafts only). The assistant picks the right one itself.

Frequently asked questions

Which AI assistants does it work with?

Documented is the connection to Claude as a custom connector. The integration follows the open MCP standard.

Can an assistant change product data without approval?

No. update_product_attributes writes drafts only. Approval happens in the PIM.

Who can use the access?

An administrator sets it up. Permissions follow the user groups in the PIM.

Do I need my own AI licence?

Yes. You license the AI assistant from its provider. ainavio provides the product data layer.

Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“

"Thank you for the excellent collaboration! The ainavio integration is already running successfully and our users are benefiting daily."

"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbH

"The AI-automated enrichment of our products with legally compliant alt text and the effortless bulk processing of thousands of assets in no time make us faster, more relevant, our offering even more attractive, and, above all, compliant with accessibility regulations – today and in the future."

Christian, Team Lead Master Data Management at mp services GmbH

Your PIM talks to your AI.

ainavio provides your PIM as an MCP server. Your AI assistant, such as Claude, reaches product data through defined tools, searches, reads and proposes changes. Write access lands as a draft in the PIM.