From Contentserv to ainavio in 2–4 weeks
Contentserv is now part of Centric Software and the product is called Centric PXM. If you take the change as a reason to rethink your PIM: ainavio takes over products, PIM sub-trees and media, maps them with AI and reconnects your channels.
What you keep
From Contentserv, now Centric PXM, you keep:
- products and variants
- your PIM structures and sub-trees
- attributes and value lists
- product and channel data
- images and documents from the DAM
The export runs via the interfaces and connectors of your installation, for example as an Excel or XML file. ainavio reads the data as it comes.
How does the migration work?
Five steps, usually within two to four weeks.
1. Export and import. You export products, structures and media via the connectors of your installation. ainavio reads the files.
2. AI mapping. Sub-trees become categories, fields become attributes. Whatever does not exist in ainavio yet is proposed and created once you confirm. Existing attributes are never renamed or overwritten.
3. Review and approve. Before the import you see every product, every new category and every new attribute in a list and remove what does not fit.
4. Migrate every product in batches. The mapping applies to the data model, not to each product. Then every product runs through ainavio in the background. You review samples.
5. Reconnect shops and marketplaces. The Marketplace Agent maps your data to the categories and mandatory attributes of Amazon, OTTO, Kaufland, Mirakl, Shopify, Shopware and more. Contentserv can keep running in parallel.
Good to know
Centric Software, a Dassault Systèmes company, announced the acquisition of Contentserv on 25 February 2025. The product is now listed as Centric PXM, and pages on contentserv.com point to centricsoftware.com. As of November 2026, please verify directly with Centric Software.
Frequently asked questions
How long does a switch from Contentserv to ainavio take?
Data migration usually takes two to four weeks. Data volume, the number of channels and how quickly your team approves have the biggest influence.
How do I get the data out of Contentserv?
Via the export routes of your installation, for example Excel or XML connectors or the interface. We agree on the right route in the migration check, based on a sample export.
What about images and documents from the DAM?
Media are taken over together with the products and assigned to them again in ainavio.
All migrations to ainavio
Switch without starting from zero.
Send us an export of your product data. You get an assessment of the mapping and how long the switch will take.
Leading brands rely on the ainavio PIM
Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbH
Christian, Team Lead Master Data Management at mp services GmbH
