From ATAMYA to ainavio in 2–4 weeks

ATAMYA, called eggheads until 2025, describes itself as a modern product information platform with a multi-domain data model. ainavio takes over your products, hierarchies and classifications, maps them with AI and reconnects your channels.

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SKU10482
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Shopify
Shopware
Amazon
OTTO
Kaufland
Mirakl
Your data

What you keep

From ATAMYA, formerly eggheads, you keep:

  • products and their business objects
  • hierarchies and classifications
  • attributes and value lists
  • class assignments, for example to ETIM or ECLASS
  • media and documents

ATAMYA calls itself API-first. The data reaches ainavio via the interface or an export your system provides.

Process

How does the migration work?

Five steps, usually within two to four weeks.

1. Export and import. You provide the product domain via the interface or as an export. ainavio reads products, hierarchies and media.

2. AI mapping. ainavio maps your hierarchies to categories and the features of your classification to attributes in the new data model. Missing items are created once you confirm; existing ones are never renamed or overwritten.

3. Review and approve. Before the import you see every product, every new category and every new attribute in a list and remove what does not fit.

4. Migrate every product in batches. The mapping applies to the data model, not to each product. Then every product runs through ainavio in the background. You review samples.

5. Reconnect shops and marketplaces. The Marketplace Agent maps your data to the categories and mandatory attributes of Amazon, OTTO, Kaufland, Mirakl, Shopify, Shopware and more. ATAMYA can keep running in parallel.

Note

Good to know

Since April 2025 eggheads operates as ATAMYA, and the domain eggheads.net redirects to atamya.com. If you still work with an eggheads system, the process on this page applies in the same way. As of November 2026.

FAQ

Frequently asked questions

How long does a switch from ATAMYA to ainavio take?

Data migration usually takes two to four weeks, depending on data volume, the depth of your hierarchies, the number of channels and your approvals.

Does this also apply to older eggheads systems?

Yes. What matters is that the product data can be exported or read via an interface. We agree on the right route in the migration check.

What happens to ETIM or ECLASS classifications?

Class assignments and features are taken over as data and mapped to attributes in ainavio. Whatever is missing, ainavio proposes and creates once you confirm.

Switch without starting from zero.

Send us an export of your product data. You get an assessment of the mapping and how long the switch will take.

Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“
"Thank you for the excellent collaboration! The ainavio integration is already running successfully and our users are benefiting daily."
"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbH
"The AI-automated enrichment of our products with legally compliant alt text and the effortless bulk processing of thousands of assets in no time make us faster, more relevant, our offering even more attractive, and, above all, compliant with accessibility regulations – today and in the future."

Christian, Team Lead Master Data Management at mp services GmbH