The Douglas (Mirakl) connector links ainavio to the Douglas marketplace and supports the structured provision and maintenance of product data.

With the Douglas (Mirakl) connector, product data is managed centrally in ainavio and made available for the Douglas marketplace. This allows you to efficiently meet marketplace requirements and manage product information consistently.

Provide product data for the Douglas marketplace

Attribute and category mapping for Mirakl requirements

Transfer of product media

Validation and preparation of product information

Automated data updates

API-based connection to the Mirakl Marketplace

Advantages

By connecting your systems, you’ll benefit from more efficient data management and smoother workflows.
The key benefits at a glance:

Centralized data management

ainavio manages product information centrally and makes it available for the Douglas Marketplace.

Consistent data quality

Product data is checked and consistently prepared before being published.

Efficient onboarding

New products can be prepared and published for the Douglas Marketplace in a structured way.

Flexible data mapping

Attributes and categories can be adapted to meet Douglas (Mirakl) requirements.

Media management

Images and other product media are managed and transferred alongside product data.

Automated updates

Changes to product information can be transferred to the marketplace on a regular basis.

Here's how the integration works:

The integration of Douglas (Mirakl) with ainavio allows companies to centrally manage product data and provide it in a structured format for the Douglas Marketplace. As an AI-powered PIM and DAM system, ainavio handles data onboarding, maintenance, enrichment, and quality assurance for product information before it is transferred to the Mirakl platform. Attributes, categories, product descriptions, and media can be tailored to marketplace requirements and managed consistently. Changes to product data can be updated automatically, reducing manual maintenance efforts. Douglas operates its online marketplace based on Mirakl, thereby expanding its range with offerings from external retailers. Companies benefit from a central data foundation, higher product data quality, and efficient omnichannel distribution. The integration is particularly suitable for brands and retailers who want to publish their products in a structured way on the Douglas Marketplace and manage their product data via a central PIM system.

FAQs

How does the integration with Douglas (Mirakl) work?

ainavio manages product information centrally and prepares it for the requirements of the Douglas Marketplace. Data is provided in a structured format via the Mirakl interface and can be re-synchronized following any changes.

What product data can be transferred?

Data that can be transferred includes product master data, descriptions, attributes, categories, as well as images and other media. The specific fields used depend on the requirements of the Douglas Marketplace and the Mirakl platform.

How does ainavio support data onboarding?

ainavio consolidates product data from various sources, harmonizes data structures, and fills in missing information. This allows product data to be efficiently prepared for publication on Douglas.

Which companies is this integration suitable for?

The integration is suitable for manufacturers, brands, and retailers who want to sell their products via the Douglas Marketplace. ainavio is particularly helpful for larger product ranges, supporting central management and consistent distribution of product data.

Discover how ainavio centrally manages your product data and automates its delivery to the Douglas Marketplace.

In a personal demo, we will show you how to prepare product information, meet marketplace requirements, and efficiently distribute data via the Mirakl platform.

Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“
"Thank you for the excellent collaboration! The Ainavio integration is already running successfully and our users are benefiting daily [...]"
"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbHTranslated with DeepL.com (free version)
"The AI-automated enrichment of our products with legally compliant alt text and the effortless bulk processing of thousands of assets in no time make us faster, more relevant, our offering even more attractive, and, above all, compliant with accessibility regulations – today and in the future."

Christian, Team Lead Master Data Management at mp services GmbH