A GTIN exemption allows products to be listed on a marketplace without an EAN or other GTIN, for example private-label products, handmade goods or spare parts without a barcode. Marketplaces grant it according to their own rules, usually for a specific brand and product category. For the exemption to apply, details such as the brand must be written in the product data exactly as when it was granted. Anyone who has a GTIN should always provide it, because marketplaces and search engines use it to identify products unambiguously.
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