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A PIM system complements an ERP by centrally managing extensive product data, supporting multilingualism and accelerating time-to-market, which leads to higher data quality and efficiency.
A comprehensive ERP system (Enterprise Resource Planning) is considered the central backbone of business processes in many companies. Nevertheless, practice shows: As soon as it comes to extensive product data In e-commerce, B2B trade or multilingual markets, ERP alone quickly reaches its limits. At this point, there is a PIM system (Product Information Management) comes into play, which complements ERP perfectly. The following explains what the differences are, why a PIM is so important and how Ainavio solution helps you to efficiently manage and make optimal use of product data.
that Product Information Management (PIM) is designed to manage product data in a structured, centralized and media-neutral way. It acts as a “single source of truth” for all channels and target groups. In addition to basic information such as item number or price, a PIM system can, for example, marketing texts, pictures, videos, translations, factsheets and Product specifications be deposited. This data is then automatically passed on to shops, catalogs, retailer portals or marketplaces.
Typical features and benefits of a PIM system:
A ERP system usually covers aspects such as inventory management, ordering system, invoicing and customer management off. The focus is on process and transaction data.
However, as soon as it comes to detailed Product information Works — such as different descriptions, extensive image management or multilingual data — the ERP system quickly becomes confusing. Many solutions only offer a limited number of fields for product attributes and are less flexible in managing media data.
In addition, ERP often reaches its limits when it comes to creating new sales channels (online shops, B2B portals, marketplaces) quickly and without major adjustments.
While ERP is the leading system for master data How inventory, purchase prices and customer data serves, the PIM takes on the role of Linchpin for all product-related information. Although articles are initially created in ERP, it is only the PIM that turns them into complete, appealing product data for different target groups and areas of application.
In countries such as Switzerland or in globally active companies, multilingualism a central issue. A PIM system such as Ainavio makes it possible to create and maintain product descriptions, data sheets and labels in any number of languages. Automated translation processes and approval workflows ensure that all content is available in high quality.
A PIM system speeds up the Time-to-marketbecause data doesn't have to be laboriously distributed across different tables, ERP fields or manual processes. As soon as a new product is entered in the ERP, the PIM can automatically add all relevant information and bring the item promptly to various sales channels — from its own online shops to marketplaces such as Amazon or eBay.
Manual catalog creation in InDesign or other tools can be very time-consuming. With a PIM, catalogs, data sheets or price lists can be generated at the push of a button. Since all information is maintained centrally, changes can be taken into account right up to the last moment before publication.
A PIM system reduces redundancies, Failure risks and manual rework. Marketing, sales, e-commerce teams, and product managers access the same data base without having to constantly coordinate. This saves time and increases the consistency of all product information.
A PIM system can provide significant benefits in many areas, particularly when:
In particular in B2B commerce The efficient provision of complete and accurate data is becoming increasingly important, as business partners increasingly expect product research just as convenient as end customers in the B2C sector.
The team of Ainavio has developed a PIM solution that can be seamlessly integrated into existing ERP environments. Key features include:
By maintaining data centrally in Ainavio, processes can be consistently automated and various sales channels can be served with minimal effort.
In modern product communication, a pure ERP system rarely sufficient to extensive product information effectively manage and deliver across multiple channels. A PIM system Like Ainavio, it fills this gap by bundling all relevant data in one place and automatically playing it out in the required form.
Die symbiosis ERP and PIM result in higher data quality, accelerates time-to-market and reduces costs in the long term. Companies benefit from a professional, consistent presentation of their products — whether in online shops, in print catalogues or in international markets. This is advancing PIM to a decisive component of Digitalization Strategy and at the same time offers a sustainable competitive advantage.
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