The basis for flexible product data management

A configurable attribute and data model adapts your data structures to individual product requirements — ensuring flexibility, consistent information, and high data quality.

Easy adjustment to individual product requirements
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Configure attributes and data structures quickly and intuitively to match your specific needs.

This reduces implementation effort and ensures maximum flexibility.

Consistent product information across all channels

Centralized attribute management keeps your product data consistent across all channels — reducing errors and sustainably improving data quality.

Scalable for growing requirements
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The data model adapts flexibly to growing requirements and complex data structures — keeping you performant as complexity increases.

Which data does the attribute system manage?

Usage Data

Application information, care instructions, maintenance tips and user manuals

Technical Data

Product specifications, such as size, color, materials, technical details, SKU numbers, and certificates

Categorization Data

Product categories, tags and attributes for better organization and SEO optimization

Regulatory Data

Information about compliance and legal requirements for product marketing

Emotional Data

Titles, descriptive content that strengthen the emotional engagement — including target group-specific content developed in collaboration with Fraunhofer MercuriusAI

Localization Data

Translations, country-specific descriptions and currency adjustments

Guaranteed 100 % data consistency

A standardized attribute and classification model ensures maximum data quality and consistency.

Attributes structure a wide range of data types

Create any number of product attributes with over 20 predefined attribute types such as text, date, list, time, number, or image

Attribute values are automatically validated based on the attribute type.

Single- or multilingual attribute values

Specific logic rules for attributes

A schema of the ainavio Serviced Data Cloud Architecture

Categories group attributes into product families

Attributes can be assigned to multiple classifications
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Attributes can be organized into clear groups
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Attributes can be arranged in the desired order within each category
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Global settings can be defined for all classifications and attributes, for example:
- Whether attributes are mandatory or recommended globally or by classification
- Whether attributes are product-defining or variant-defining or dependent
- Which attributes should be used to create titles and texts

A product is defined by the data of its category and the attributes within that category.

ainavio combines categories and the concept of product families into a single approach — simplifying the management of even complex structures.

Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“

"Thank you for the excellent collaboration! The Ainavio integration is already running successfully and our users are benefiting daily [...]"

"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbHTranslated with DeepL.com (free version)

Configurable attribute and data model

The basis for flexible product data management

Easy adjustment to individual product requirements
‍

Consistent product information across all channels

Scalable for growing requirements
‍

Which data does the attribute system manage?

Usage Data

Technical Data

Categorization Data

Regulatory Data

Emotional Data

Localization Data

Guaranteed 100 % data consistency

Attributes structure a wide range of data types

Categories group attributes into product families

A product is defined by the data of its category and the attributes within that category.

Leading brands rely on the ainavio PIM

Start with ainavio now

Automated product data and content.
Less effort. More revenue.

Configurable attribute and data model

The basis for flexible product data management

Easy adjustment to individual product requirements‍

Consistent product information across all channels

Scalable for growing requirements‍

Which data does the attribute system manage?

Usage Data

Technical Data

Categorization Data

Regulatory Data

Emotional Data

Localization Data

Guaranteed 100 % data consistency

Attributes structure a wide range of data types

Categories group attributes into product families

A product is defined by the data of its category and the attributes within that category.

Leading brands rely on the ainavio PIM

Start with ainavio now

Automated product data and content.Less effort. More revenue.

Easy adjustment to individual product requirements
‍

Scalable for growing requirements
‍

Automated product data and content.
Less effort. More revenue.