The Kaufland Connector connects ainavio to the Kaufland Global Marketplace and supports the structured provision and maintenance of product data.

With the Kaufland Connector, product data is managed centrally in ainavio and provided for the Kaufland Global Marketplace. This allows you to meet marketplace requirements efficiently and keep product information up to date at all times.

Provide product data for Kaufland

Attribute and category mapping

Media assignment for product offers

API and CSV-based data transfer

Centralized product information management

Automated product data updates

Advantages

By connecting your systems, you’ll benefit from more efficient data management and smoother workflows.
The key benefits at a glance:

Centralized data management

Product information is managed centrally in ainavio and prepared for Kaufland.

Consistent data quality

Validated and structured product data reduces marketplace data errors.

Efficient mapping

Product attributes and categories can be aligned with Kaufland's requirements.

Fast onboarding

New product ranges can be imported in a structured way and prepared for the marketplace.

Media management

Images and other product media are managed alongside product information.

Omnichannel usage

The same product data can also be used for additional sales channels.

Here's how the integration works:

Integrating Kaufland Global Marketplace with ainavio enables the centralized management and preparation of product data for selling on the marketplace. ainavio acts as a Product Information Management (PIM) and Digital Asset Management (DAM) system, bundling product information, media, and attributes and preparing them for Kaufland's requirements. Through data onboarding, product data from ERP systems, supplier data, or existing data sources can be imported, structured, and enriched. ainavio then supports the mapping of categories and attributes as well as the provision of product data to Kaufland via suitable interfaces. Companies benefit from consistent data quality and centralized maintenance of their product information for multiple sales channels. In addition to Kaufland, the same data can also be used for shop systems, other marketplaces, or product feeds. The integration is particularly suitable for retailers and brands that want to manage product data efficiently and implement their omnichannel strategy with a central data source. For this purpose, Kaufland provides a Seller API as well as CSV interfaces for product and inventory data. (Kaufland Seller API)

FAQs

How does the integration with Kaufland Global Marketplace work?

ainavio manages product data centrally and prepares it to meet Kaufland's requirements. Attributes, categories, and media can be structured and validated before being published. Data is transferred via the interfaces supported by Kaufland.

What product data can be transferred?

Data that can be transferred includes product titles, descriptions, EANs, brand information, categories, attributes, and product images. The required fields depend on the specifications of the respective Kaufland product category. (Kaufland Seller API)

How does ainavio support data onboarding?

ainavio imports product data from ERP systems, supplier files, or other data sources and consolidates it into a central database. Data can then be cleaned, enriched, and prepared for Kaufland and other sales channels.

Which companies is this integration suitable for?

The integration is suitable for retailers, manufacturers, and brands that want to manage their product information centrally and publish it on the Kaufland Global Marketplace. Especially for larger product ranges, ainavio simplifies consistent data maintenance and the use of the same product data across multiple sales channels.

Discover how ainavio centrally manages and structures your product data for the Kaufland Global Marketplace and prepares it for the marketplace.

Schedule a personal demo to learn how data onboarding, product data maintenance, and omnichannel distribution can be efficiently implemented in one system.

Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“
"Thank you for the excellent collaboration! The Ainavio integration is already running successfully and our users are benefiting daily [...]"
"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbHTranslated with DeepL.com (free version)
"The AI-automated enrichment of our products with legally compliant alt text and the effortless bulk processing of thousands of assets in no time make us faster, more relevant, our offering even more attractive, and, above all, compliant with accessibility regulations – today and in the future."

Christian, Team Lead Master Data Management at mp services GmbH