Value mapping assigns the values of an attribute to the values a target system allows – for example “dark blue”, “navy” and “blue” to the marketplace value “Blue”. Field mapping makes sure the color lands in the right field; value mapping makes sure the channel actually accepts the value. Without it, marketplaces such as Amazon, OTTO or Kaufland reject products with messages like “invalid value”, often without naming the field concerned. ainavio normalizes field values automatically, for example “Small” and “s” to “S”, or different shades of blue to “blue”.
ainavio is the agentic workspace for product data: ten AI agents research, classify, enrich, map, check and publish – under your control.
