PIM & DAM glossary

What does single source of truth mean in product data management?

Review pending

Single source of truth means that exactly one system is defined as the leading source for each piece of information. In product data management, the PIM is typically leading for descriptions, attributes and media, while the ERP remains responsible for prices, stock and master data. Contradictions between shop, marketplace and catalog almost always arise where this responsibility is not defined. ainavio merges data from several sources into one golden record per product and prioritizes the sources.

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