PIM & DAM glossary

What does product data syndication mean?

Review pending

Product data syndication is the automated distribution of product information to external channels. Target systems are online shops, marketplaces, retailer portals, price comparison sites, print catalogs and social commerce channels, each with its own categories, mandatory fields and formats. Different, channel-optimized feeds are created from one centrally maintained data foundation. Before every export, ainavio automatically checks completeness, consistency and channel compliance.

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