PIM & DAM glossary

What is GEO (Generative Engine Optimization)?

Review pending

GEO stands for Generative Engine Optimization and refers to optimizing content for generative search systems such as ChatGPT, Gemini, Perplexity or Copilot. What matters is that individual passages make sense on their own, answer a question directly and can be clearly attributed to a source. For commerce companies, the quality of structured product data is the most important lever. A glossary like this one is itself a GEO format: one question, one self-contained answer.

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