The master system is the one where a piece of information is first and bindingly maintained – and that can differ by type of data. A proven split: the ERP or inventory management system owns commercial data such as item number, price and stock, the PIM owns descriptive data such as attributes, texts, translations and images, and the shop only displays them. Anyone who maintains the same fields in several systems finds that the next sync overwrites the changes again. ainavio takes master data from the ERP, for example from JTL or Business Central, enriches it and publishes it to shops and marketplaces.
ainavio is the agentic workspace for product data: ten AI agents research, classify, enrich, map, check and publish – under your control.
