Webinar: Product Data with AI

Why this matters

In most shops the problem isn't traffic – it's what visitors find on the product page: missing attributes, inconsistent titles, descriptions copied straight from the supplier catalog.

The consequences are measurable. Products don't surface in search or filters, customers buy uncertain – and send things back. Every additional channel makes it worse, because Amazon, eBay and Shopify each demand their own required fields and formats.

At the same time product discovery is shifting: AI assistants don't judge beautifully designed pages, they process structured product data. If your products aren't cleanly represented there, they simply don't appear in recommendations.

With a growing catalog, none of this holds up manually. That's where automation comes in – not to produce more content, but to deliver the right data consistently.

What we'll show you in the webinar

Lorenz Schneidmadel walks through the AI levers one by one – each with the concrete approach and a realistic view of what it achieves.

Faster product data onboarding

How supplier data from PDF, Excel and CSV is ingested, mapped and validated automatically – and how that turns into up to 10x shorter lead times.

Optimizing titles and attributes with precision

How to standardize product titles and attribute values per channel, instead of maintaining a separate spreadsheet for every marketplace.

Spotting and reducing return rates

How to see in the data which products trigger questions and returns – and which details are missing for customers to buy correctly first time.

Calculating revenue potential

How to estimate and prioritize the effect of better product data up front, instead of optimizing on gut feeling.

Channel optimization and speed-to-market

How one catalog is published to your shop, Amazon, eBay and Shopify at once – and how new products go live considerably faster.

We'll leave time for your questions at the end.

Who is this webinar for?

The webinar is aimed at everyone responsible for product data in e-commerce – strategically and operationally:

• Head of E-Commerce & e-commerce managers
• PIM, product data and catalog owners
• Managing directors & C-level in retail and manufacturing
• Online retailers and manufacturers with their own catalog
• Teams with large, growing or complex product ranges
• Anyone planning to expand to further marketplaces

No prior PIM or AI knowledge required. If you maintain product data in Excel today, you're in the right place.

What you'll take away

After this hour you'll know which levers work fastest in your catalog – and how to tackle them without turning it into an IT project.

• An overview of the AI levers, with a realistic read on effort and impact
• How to estimate the revenue effect of better product data for your own catalog
• Which data gaps typically cause customer questions and returns
• How automated onboarding of supplier data works in practice
• What it takes for your products to appear in AI-driven search at all
• The recording afterwards – even if you can't join live