The Voelkner (Mirakl) integration connects ainavio with the Voelkner marketplace and supports the structured provision and updating of product data.
With the Voelkner (Mirakl) integration, product data is managed centrally in ainavio and provided for the Voelkner marketplace. This allows you to efficiently meet marketplace requirements and keep product information up to date at all times.
Product data export to the Voelkner marketplace
Attribute and category mapping for Mirakl
Transfer of product media
API-based connection via the Mirakl interface
Updating of product information and offers
Central management of marketplace data in ainavio
Centralized data management
Product information is maintained in ainavio and managed centrally for Voelkner.
Consistent data structure
Product data is tailored to the requirements of the Mirakl platform.
Efficient onboarding
New product data can be imported, verified, and prepared for the marketplace in a structured way.
Reduced maintenance effort
Changes to product data only need to be made once in ainavio.
Media management
Images and other product media can be provided alongside the product information.
Omnichannel usage
The same product data can be used for other sales channels in addition to Voelkner.
The Voelkner (Mirakl) integration connects the Mirakl-based Voelkner marketplace with ainavio as a central platform for Product Information Management (PIM) and Digital Asset Management (DAM). Companies manage their product data, attributes, categories, and media in one central location and prepare them for the requirements of the Voelkner marketplace. During data onboarding, ainavio supports the structured import, validation, and enrichment of product information. Subsequently, the data is transmitted to Voelkner via the Mirakl interface and can be updated again whenever changes occur. This allows product information to be managed consistently across all channels. The integration is particularly suitable for manufacturers, brands, and retailers who want to publish their product ranges on the Voelkner Marketplace while simultaneously serving other marketplaces, shops, or sales channels from a central data source. Voelkner is based on Mirakl marketplace technology and uses its API for data exchange with connected systems. (support.channelengine.com)
ainavio manages product data centrally and prepares it for the requirements of the Voelkner marketplace. Data is transmitted in a structured format to Voelkner via the Mirakl interface and updated whenever changes are made. (support.channelengine.com)
Depending on the data model, master data, attributes, categories, product descriptions, as well as images and other media can be managed and provided for the marketplace. Mapping is carried out according to the requirements of the Mirakl platform. (support.channelengine.com)
ainavio serves as a central platform for importing, structuring, validating, and enriching product data. This ensures that product information is provided in a consistent data quality before it is published on Voelkner.
The integration is suitable for manufacturers, brands, and retailers who sell products via the Voelkner marketplace and want to manage their product data centrally. At the same time, the same data can be used for other marketplaces, shop systems, or additional sales channels.
