The OBI Connector connects ainavio to the OBI Marketplace based on Mirakl and supports the structured provision and updating of product data.
With the OBI Connector , product data is managed centrally in ainavio and made available for the OBI Marketplace. This allows you to meet marketplace requirements efficiently and keep product information up to date at all times.
Product data export to the OBI Marketplace via Mirakl
Attribute and category mapping
Transfer of product media
Support for structured product information
Automated product data updates
Centralized management of marketplace data in ainavio
Centralized data management
Product information is managed in ainavio and made available for the OBI Marketplace.
Consistent data quality
Validated product data reduces errors when publishing to the marketplace.
Efficient mapping
Product attributes and categories can be customized to meet OBI's requirements.
Faster onboarding
New product ranges can be prepared in a structured way for the OBI Marketplace.
Centralized media management
Images and other product media are managed alongside product information.
Automatic updates
Changes to product data can be transmitted to the marketplace on a regular basis.
Integrating OBI (Mirakl) with ainavio allows companies to manage product data centrally and provide it efficiently to the OBI Marketplace. ainavio serves as a central platform for Product Information Management (PIM) and Digital Asset Management (DAM). During data onboarding, product data, attributes, categories, and media are imported, structured, enriched, and adapted to meet marketplace requirements. Using the Mirakl interface, the prepared product information can be published on the OBI Marketplace and updated whenever changes occur. This reduces manual maintenance efforts and supports consistent data quality across all sales channels. The integration is particularly suitable for manufacturers, brands, and retailers who want to sell their products via the OBI Marketplace while simultaneously serving other shop, ERP, or marketplace connections from a single source of truth. In this way, ainavio supports efficient omnichannel distribution and structured management of complex product data. Mirakl provides standardized APIs for product, offer, and other marketplace processes. (Mirakl Developer Portal)
ainavio manages product information centrally and prepares it for the requirements of the OBI Marketplace. Relevant product data is structured and transferred to the marketplace via the Mirakl interface, with updates applied automatically whenever changes occur. (Mirakl Developer Portal)
Depending on the requirements of the OBI Marketplace, product master data, categories, attributes, descriptions, and product media can be provided. The data is validated in ainavio beforehand and structured specifically for the marketplace.
ainavio imports product data from various source systems, standardizes data structures, and supports the mapping of attributes and categories. This allows product ranges to be prepared efficiently for the OBI Marketplace.
By maintaining data centrally in ainavio, product information is managed only once and used across multiple output channels. This reduces redundant data entry, improves data quality, and simplifies the process of updating product ranges on the OBI Marketplace and other sales channels.
