With the Hornbach (Mirakl) connector, product data is managed centrally in ainavio and made available for the Hornbach marketplace. This allows you to efficiently meet marketplace requirements and keep product information up to date at all times.

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Export product data for the Hornbach marketplace via Mirakl

Attribute and category mapping for marketplace requirements

Transfer of product media

Centralized management of product information in ainavio

Automated data updates for product listings

Support for structured data for data onboarding

Advantages

By connecting your systems, you’ll benefit from more efficient data management and smoother workflows.
The key benefits at a glance:

Centralized data management

All product information is managed in ainavio and provided consistently for Hornbach.

Less maintenance

Product changes are made centrally and applied to marketplace listings.

Consistent product data

Uniform content improves data quality across all sales channels.

Efficient onboarding

Product data can be structured to meet the requirements of the Hornbach Marketplace.

Flexible data mapping

Attributes and categories can be adapted to the specifications of the Mirakl platform.

Omnichannel distribution

The same product data can also be used for additional marketplaces, shops, and sales channels.

Here's how the integration works:

The integration of Hornbach (Mirakl) with ainavio allows companies to manage product data centrally and provide it for the Hornbach Marketplace. As an AI-powered PIM and DAM system, ainavio handles data onboarding, maintenance, enrichment, and the structuring of all relevant product information. Attributes, categories, descriptions, and media are aligned with the requirements of the Mirakl platform and prepared for marketplace publication. Changes to product data are made centrally in ainavio and can then be efficiently utilized for Hornbach and other sales channels. This reduces manual maintenance efforts and ensures consistent product data quality across all channels. Companies benefit from structured product data management, easier administration of extensive product ranges, and reliable omnichannel distribution. The integration is particularly suitable for manufacturers, brands, and retailers who serve the Hornbach Marketplace via Mirakl and wish to organize their product information centrally.

FAQs

How does the integration between ainavio and Hornbach (Mirakl) work?

ainavio manages product data centrally and prepares it for the requirements of the Hornbach Marketplace. Through the Mirakl connection, structured product information is provided for publication on the marketplace.

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What product data can be transferred?

Data that can be transferred includes core product data, descriptions, attributes, categories, and media such as images. The required fields depend on the specifications of the Hornbach Marketplace and the Mirakl platform.

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What role does ainavio play in data onboarding?

ainavio consolidates product data from various sources and standardizes it in a central database. The data can then be validated, enriched, and prepared for Hornbach's requirements.

Which companies is this integration suitable for?

This integration is designed for manufacturers, brands, and retailers selling their products via the Hornbach Marketplace. Especially for large product ranges, ainavio simplifies the centralized management and consistent distribution of product information.

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Which companies is this integration suitable for?

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Leading brands rely on the ainavio PIM

„Thanks to the ainavio PIM, we have been able to reduce our costs by 50% and significantly improve the quality of our products. We are now able to put our entire range online – even with fast product rotation.“

"Thank you for the excellent collaboration! The Ainavio integration is already running successfully and our users are benefiting daily [...]"

"We are absolutely delighted with the results. The AI-automated addition of legally compliant ALT texts to our products and the smooth mass processing of thousands of assets within a very short time make us faster, more relevant, our offering even more attractive and, above all, compliant with accessibility regulations – today and in the future."

Maria Petkoudis, Senior Online Marketing Manager at Kölle Zoo Holding GmbHTranslated with DeepL.com (free version)

"The AI-automated enrichment of our products with legally compliant alt text and the effortless bulk processing of thousands of assets in no time make us faster, more relevant, our offering even more attractive, and, above all, compliant with accessibility regulations – today and in the future."

Christian, Team Lead Master Data Management at mp services GmbH