The Fressnapf (Mirakl) integration connects ainavio to the Fressnapf marketplace and supports the structured provision and maintenance of product data.
With the Fressnapf (Mirakl) integration, product data is managed centrally in ainavio and provided for the Fressnapf marketplace. This allows you to efficiently meet marketplace requirements and keep product information up to date at all times.
Product data export for the Fressnapf Marketplace
Attribute and category mapping according to marketplace requirements
Transfer of product images and media data
Support for data onboarding for range expansions
Automated updating of product information
API-based connection to the Mirakl platform
Centralized data management
ainavio manages product information centrally and provides it for the Fressnapf Marketplace.
Efficient onboarding
Product data is structured and prepared to meet Mirakl's requirements.
Consistent data quality
Validated product data reduces errors when publishing to the marketplace.
Flexible data mapping
Attributes and categories can be customized to meet Fressnapf's requirements.
Centralized media management
Product images and other media are managed alongside product data.
Omnichannel distribution
Product information from ainavio can be used in parallel for additional sales channels.
Fressnapf is a leading online shop for pet supplies, offering an extensive range of products for dogs, cats, small animals, birds, and other pets. In addition to food and snacks, the selection includes accessories, grooming products, and solutions for everyday pet needs.
This integration is particularly suitable for manufacturers, brands, and retailers who want to publish their product range on the Fressnapf Marketplace and manage their product data efficiently. The Fressnapf Marketplace is based on the Mirakl platform and expands the product range through external retailers and brands.
ainavio serves as a central platform for managing and preparing product data. The data is structured according to the requirements of the Fressnapf Marketplace and provided for the Mirakl interface.
Depending on the connection, data such as master article data, descriptions, categories, attributes, as well as product images and other media files can be provided. The data is centrally maintained in ainavio and prepared for the marketplace.
ainavio simplifies the import and structuring of product data from various sources. Mapping, data validation, and data enrichment help to efficiently meet the requirements of the Fressnapf Marketplace.
The integration is suitable for manufacturers, brands, and retailers who want to offer products via the Fressnapf Marketplace. At the same time, ainavio supports the parallel management and distribution of the same product data for additional sales channels.
